Nothing defined Christmas as a child more than the Christmas catalog. It came out every year in the fall, featuring pictures of all the new and upcoming action figures. You and your siblings more than likely spent hours pouring over the catalog, planning out what toys and figures you wanted most for Christmas. The SEARS Christmas Wishbook was one of the most popular catalogs and featured full color display ads from classic figure lines of the 1970s and 1980s such as Star Wars, Transformers, GI Joe and Masters of the Universe to smaller or lesser known action figure lines like Other World, Crystar, Clash of the Titans and Buck Rogers.

Featured here is a compilation of all the action figure pages from various years of the USA SEARS Christmas Wishbook. Many other years of catalogs will be added to this archive soon including SEARS Canada, Eatons, Montgomery Wards and others, so please keep checking back as the page is updated. Anyone wishing to contribute catalog page scans to be featured here, please contact us. Now onto the catalog scans... enjoy!